PENGARUH ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR BAJAJ DI YOGYAKARTA

This research is aimed to analyze the influence of price attribute, quality, brand, pltysical appearance and product's label toward the decision to buy Bajaj rnotorcycle. The object in this research is Bajaj motorcycle, and the subject is the owner of Bajaj motorcycle Yogyakarta the sample is chosen trough convenience sampling wIth 60 respondents the questioner in this reseach measured with likert scale.77te tool of analysis is double linier regression the validity examination use the correlation of product's moment with the significant point of less than 5%. The reliability examination is examined by SPSS windows 14.5 program and crombach alpha >0,60 point.
Based on the analysis, it's has resulted that the atributes, which consist of price, quality, pltysical apperance and label ore significantly influencing toward the buying's decision ofconsumer.