ANALISIS FAKTOR-FAKTOR MARKETING MIX YANG MENIMBULKAN MINAT BELI KONSUMEN SEPATU FUTSAL (STUDI PERILAKU KONSUMEN SEPATU FUTSAL DI UMY)

Phenomenon expanding at the moment is final fever Futsal - expand very fast in Indonesia, most of all circle take a fancy to the one athletics this, nob goodness, middle and low class, so that automatically for shoe company the shoe Futsal to all athletic devotee of Futsal. For the company of have to can vie with the other;dissimilar company offor can create the shoe Futsal which with quality, rs good the than price facet, promotion, so that this research target is 1) To analyse the factors of marketing mix of any kind of generating enthusiasm buy the consumer in chosening product of shoe Futsal 2) T'o analyse the factors of marketing mix which most dominant generating enthusiasm buy the consumer itz chosening product of shoe Futsat Analysis Method used in this research is validity test, test the eliabilita, descriptive analysis and analyse the factor. Result of this research indicate that the 1) Factors generating enthusiasm buy the consumer in chosening product of Shoe Futsal is price factor, distribution, promotion and product 2) Level of storey; level of factors importance generating enthusiasm buy the consumer at product of Shoe Futsal shall be as follows : Factor I of equal to 26.647 (price), Factor of ll reference of equal to 19.281 (distribution), Factor 111 of equal to 17.561 (promotion), Factor IV of equal to 7.806 (product 3) Price factor represent the dominant factor in generating enthusiasm buy the product ofShoe Futsal