PENGARUH KETERLIBATAN KONSUMEN TERHADAP KEPERCAYAAN MEREK ACER DI UNIVERSITAS MUHAMMADIYAH YOGYAKARTA

Consutner uniqueness is depicted in their involvement. Each consumer has their own level and type of involvement as it has been proved in many researches. Involvement has been proved to have an effect on consumer 's decision process. Brand Trust is a relatively new concept. Not much information is available ahout its backgrounds. This research tried to discover whether the irrvolvement concept would create any significance effect to Brand Trust. The Objek of this Reaserch is Acer notebook lhis research zised the Multiple Linier Regretion to ted Iwpothesis. The result showed that the type of involvement had a signijicance effect on Brand Trust