PENGARUH CORPORATE SOCIAL RESPONSIBILITY TERHADAP CITRA PT TELKOM KANDATEL YOGYAKARTA MENURUT PERSEPSI MITRA BINAAN (STUDI KASUS PADA PT TELKOM TBK KANDATEL YOGYAKARTA)

The research is designed to examine the relation between Corporate Social Responsibility program and the image of Telkom Yogyakarta in the perception of development pariners. The survey was conducted in Province of Daerah Istimewa Yogyakarta. The result can be used to determine the organization policy by all decision makers. This research uses convenience sampling method to choose the sctinple. Thirty exemplars questionnaire is counted in 30 development partners. Product moment Pearson instrument is used to test the validity. Reliability test uses cronbach alpha instrument Classic assumption tests in use are heteroscedasticity and normality. Simple regression model is used to analyze the data. The Research result shows that there is significant relation between Corporate Social Responsibility and image of Telkom Kandatel Yogyakarta. PT Telkom Kandatel Yogyakarta as representative of PT Telkom Indonesia, has carried out the company s commitment to take a part in developing UKM (small and medium business) as its sustainable development program. The success indicator of this program is the enhancement of company image in development partners view, as it can increase the quality of life and business advancement of development partners.