STRATEGI POSITIONING SARAPAN T-SHIRT DALAM MENDAPATKAN PASAR SEBAGAI PRODUK CINDERAMATA

This research it's about analition positioning strategy of sarapan t-shirt as handicraft in order to gain market. Thesc researches are not look for or explain about connection, it's not hypothesis test, or make prediction or more familiar with deseriptive research of qualitative brand. Aim from these research are for cognizant how the sarapan t shirt with the positioning strategy. These t-shirt product its relative new its came out on 2002 and beginning to the public market in 2004, absolutely sarapan t-shirt its already face to how show up with so many diffcrent kind of product which is more old though in the public market. ln these conditions need a strategy to get a better place in the consumer, about positioning strategy. For this research structure is about the process how to communicate and to direct the unique selling position which is sarapan t-shirt. For the corroborate these positioning strategy, market point its more smaller and more specific, it goes to the student ages 16-27, teenage and the tourist which is come to Yogyakarta even is domestic or intemational. Thesc point is involve with how to get thc position for sarapan t-shirt will be give the identity of the product. Like special t-shirt product or different from the other. Also to get handicraft product prices. For now the positioning of sarapan t-shirt its look success. From the indicator can be survive, the consumen is getting more and the t-shirt production is getting higher. Even that sarapan t shirt have to make a better strategy, for example in the commcrcial point (communicate the positioning with the subject market).