REPRESENTASI IDENTITAS WARIA DALAM PROGRAM ACARA REALITY SHOW BE A MAN (ANALISIS SEMIOTIKA REPRESENTASI WARIA PADA SOSOK "PALU BUTUNG" YANG TERDAPAT DALAM ACARA REALITY SHOW BE A MAN DI GLOBAL TV)

The social reality has been showed us that there is any marginalization to the existence tran4 gender group in the society. The image of marginalized group is usually labeled to this group in every part of social activity. Although they keep to fight of this unfair condition, and keep to strived their rights but the society is always refusing their existence. Through the research that titled the representation of trans gender identity which represented to Palu Butungfigure in the Be a Man we will analyze and know how media especlally reality show represented of this marginalized group. This research will be done by semiotic approach that developed by Roland Barthes. The semiotic of Roland Barthes is well known as comprehensive method in the study of sign, it was not only analyze in connotative and denotative level in the two order of signification, but more deeply by analysis of myth in some culture of society. Through this research, finally found several concluslons including the representation of trans gender that constructed as glamorousfigure. Secondly, the representation ofPalu Butungfigure that represented as inferior group in the societ, especially as powerless group that existed in the middle of normal sexuality perspective that believed by the peoples. Thirdly, the representation of Palu Butung figure that represented as marginalized group in the society. And also through thls analysis, finally found several myths that existed in this reality show, including the myth of beauty, myth in the context of normal and deviant behavior and myth in the context of marginalized group inferiority.