ANDY SAPUTRA (2007) PENGARUH KETIDAKPUASAN KONSUMEN, KARAKTERISTIK KATEGORI PRODUK DAN KEBUTUHAN MENCARI VARIASI TERHADAP PERPINDAHAN MEREK PADA PRODUK PARFUM. S1 thesis, Universitas Muhammadiyah Yogyakarta.
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Abstract
SUBYEK PENELITIAN INI ADALAH PARA MAHASISWA UMY TAHUN PERTAMA YANG MENGKONSUMSI PRODUK PARFUM DAN BERDOMISILI DI YOGYAKARTA. METODE PENGAMBILAN DATA MENGGUNAKAN METODE PURPOSIVE SAMPLING
Item Type: | Thesis (S1) |
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Uncontrolled Keywords: | KETIDAKPUASAN, PRODUK, MEREK |
Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen S1 |
Depositing User: | Unnamed user with email robi@umy.ac.id |
Date Deposited: | 14 Feb 2022 06:41 |
Last Modified: | 14 Feb 2022 06:41 |
URI: | https://etd.umy.ac.id/id/eprint/22469 |