MANAJEMEN MEDIA SOSIAL INSTAGRAM OLEH DINAS KOMUNIKASI DAN INFORMATIKA KABUPATEN SLEMAN DALAM MEMBERIKAN INFORMASI EDUKASI PENCEGAHAN COVID-19

The purpose of this research was to determine the management of Instagram social media by the Communication and Information Office (Diskominfo) of Sleman Regency in providing information, educational and prevention on Covid-19. To answer this purpose, this research uses qualitative research with a case study approach at the Communications and Information Office of Sleman Regency with primary data collection techniques, namely observation, interviews, and secondary data collection through documentation. The results of this research show that Instagram social media management at the Diskominfo of Sleman Regency by using the SOME perspective has been going quite well. First. Share on Communications and Information Office of Sleman Regency in the use of Instagram have become a reference for information by the community, especially related to Covid-19, because the information disseminated has clear and easy-to-understand sources. Second, the Optimize carried out by Diskominfo of Sleman Regency by using hashtags and mentions in strengthening information, educational and prevention on Covid-19. Third, the Manage at Diskominfo, Sleman Regency, conducts coordination and media meetings on a regular basis. Fourth, Engage at Diskominfo of Sleman Regency featuring the Regent of Sleman Regency as a role model for the community to disseminate information, educational and prevention on Covid-19.