Afifah Prabu Wardaheni (2021) Strategi Branding dalam Membangun Brand Awareness (Studi Kualitatif Strategi Branding Syafa’at Marcomm dalam Membangun Brand Awareness Sebagai Agensi Marketing Communication Syari’ah). S1 thesis, Universitas Muhammadiyah Yogyakarta.

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Abstract

This research is about branding strategy of Syafa’at Marcomm to build brand awareness as sharia marketing communication. It aimed to know how Syafa’at Marcomm do the strategic branding to build brand awareness as sharia marketing communication. This research used descriptive qualitative method, the object of this study is Syafa’at Marcomm. It located at Jl.Suryodiningratan MJ II No. 728 Gg. H. Abd Kahar No.01 Yogyakarta. The source of the data were taken from primary data obtained from indepht interview, documentations, and obsevation. The validity test used triangulation. The result of this study is Syafa’at Marcomm used a corporate branding. Syafa’at has various effort to do their strategy of branding for building brand awareness as sharia marketing communication agency. The branding strategy undertaken by Syafa’at is to do integrated marketing communication such an advetising, promotion, event and publication. This is done through activities held by Syafa'at such as workshops, talk shows, and seminars. Then it is optimized by using social media, Facebook, Instagram and the website.

Dosen Pembimbing:	Krisna Mulawarman, S.Sos.,M.Sn. | NIDN0013047301
Item Type:	Thesis (S1)
Divisions:	Fakultas Ilmu Sosial dan Politik > S1 Ilmu Komunikasi
Depositing User:	Unnamed user with email robi@umy.ac.id
Date Deposited:	16 Dec 2021 02:15
Last Modified:	16 Dec 2021 02:15
URI:	https://etd.umy.ac.id/id/eprint/4652

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