ICHTIAR MELIA CAHYANTI (2016) STRATEGI DIPLOMASI PERUSAHAAN MULTINASIONAL DALAM PENETRASI PASAR KE NEGARA BERKEMBANG (STUDI KASUS KOMATSU LTD DI INDONESIA). S1 thesis, Universitas Muhammadiyah Yogyakarta.
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Abstract
Multinational corporations (MNC) is an international or transnational company headquartered in one country but branch offices in various developed or developing countries Every Multinational Corparations has strategy to expansion their business. Komatsu Ltd as the big MNC in heavy equipment from Japan use their strategy to penetration in developing countries. The diplomatic Strategy of Komatsu Ltd are Cooperation with local industry in host country and using Komatsu Way as corporate culture.
Keywords: Strategi, Multinational Corporations, Komatsu Ltd, Negara Berkembang,
| Item Type: | Thesis (S1) |
|---|---|
| Uncontrolled Keywords: | STRATEGI, MULTINATIONAL CORPORATIONS, KOMATSU LTD, NEGARA BERKEMBANG |
| Divisions: | Fakultas Ilmu Sosial dan Politik > Hubungan Internasional S1 |
| Depositing User: | Unnamed user with email robi@umy.ac.id |
| Date Deposited: | 21 Jan 2022 02:14 |
| Last Modified: | 21 Jan 2022 02:14 |
| URI: | https://etd.umy.ac.id/id/eprint/25922 |
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